Search Engine Optimization Myths
Sunday, April 29, 2007
The secrets of getting a good page rank in Google is out in the open. Many who have achieved the coveted top ten positions have told us how they did it. But so many of us are confused by it and still believe some of the older myths that can be found everywhere. This article will expose some of the myths about search engine optimization.
Myth 1 - Only The Experts Can Do SEO Correctly
A couple of years ago this may have been true. But now, there is so much written about SEO and how to get it right, that there are few reasons remaining why you should not understand the basics of it. It is no longer necessary to seek an SEO company to optimize your website - unless you simply do not have the time to do it, but they will gladly take your money, one way or the other. It will take some reading, but after you find out each important thing, be sure to apply it to your web pages!
Myth 2 - Experts Can Guarantee A Number One Position
Not true - at least not in any way that will really matter. Your goal should be to get to the first page of the search engine results page (SERP) using the keywords that people would normally use when looking for the information that you offer. An SEO company may promise that you can have that position - by using keywords that don't really matter - so what.
Myth 3 - Just Put As Many Keywords On The Page As
Possible
The goal of the search engines is to provide people with valid information, not a bunch of incomprehensible garbage. The programmers of the search engines know this, and they also know that people (advertisers) will pay more for real results. Therefore they program their spiders to be able to detect between phony pages and real content. You win when you give people what they want and use a keyword frequency of about 4-6%, or one keyword phrase per paragraph, or just slightly less than that.
Myth 4 - Search Engine Optimization Is Not As
Effective As Marketing
In both cases, it depends on how each tool is used - either one can be done poorly and have poor results. On the other hand, excellent marketing can be greatly profitable, and so can good search engine optimization tactics. But what is even better - is an excellent combination of both. Having excellent SEO web pages will definitely help bring in greater traffic from the SERP results - this is what you want. The truth is that SEO tactics should be considered an essential part of your marketing campaign. General marketing works by targeting a lot of people - many of which are not interested. But search engine optimization strategies that bring a good page rank will bring to your door people who are definitely interested in your information, and possibly your products. They are a targeted audience that you can profit from by a newsletter, or other similar means.
Myth 5 - Any Keyword That Brings Traffic Is Good
This is definitely not the case. Good traffic may not mean anything when it comes to dollars and cents. It only means that they are interested in the keyword you used. The goal needs to be conversion - how many visitors on average does it take to make a sale. This should indicate to you that further search engine optimization is needed. For some reason, your visitors may not be buying. If you are using pay per click, it means you may be drawing the wrong crowd. By learning more, you can fine tune your pages and keyword list, and get the results you need.
Search engine myths remain because those who should know better simply aren't taking the time to study. Search engine optimization "secrets" are really not secrets at all -but can be found all over the Web - just waiting for you to learn them.
Article Source: http://free-article.net
Scott White is a SEO Specialist in Ranking Websites Gain More Traffic, Learn how to rank your website at the top info@seotutorialprogram.com. Also: SEO DVD, SEO BOOK, And SEO CDs on SEO Tutorial Program.
Labels: internet marketing seo, search engine seo
Internet Marketing With Seo Tactics
Hearing the acronym SEO is not new for most Internet marketers. In fact, it is one of the unwritten protocols that must be learned and kept in mind by every aspiring Internet marketer. Thus, if you are unfamiliar with SEO, you will experience difficulty in terms of achieving your Internet marketing business objectives.
Before discussing SEO to Internet marketing beginners, let us first tackle search engines. If you are familiar with Yahoo, Google, or MSN, these are some of the widely used search engines on the Internet. If you are looking for any information on the Internet, search engines will always be your first and probably your sole option. You will just type several words that are related to the information you are looking for on the search box, and when you click the "search button", you will be redirected to a page that contains listings of websites containing the words that you type on the search box.
Because of the popularity of search engines to Internet users, Internet marketers consider it as one of the primary tools in getting online buyers. Thus, it paved the way to the birth of SEO as an essential attribute on Internet marketing. The acronym stands for search engine optimization, which is the art of producing web pages that will have high rankings on related search engine results. It is accomplished through optimization of several sections or elements in the HTML coding of every web page. Search engines specifically interpret such sections, and the latter will rank the former according to its level of optimization.
There are various methods and opinions on how a certain webpage should be optimized. Such methods and opinions will heavily dependent on the type website you have, its contents, the purpose of its existence, and the existing competition. However, when speaking about general SEO, it heavily depends on the proper use of certain keywords and/or key phrases that are used to describe your website's content.
Probably you will wonder how these keywords affect the SEO performance of your Internet marketing website. When you search for needed information using several words, you will notice that such words are "highlighted" when search results are displayed. The words that you type on the search box serves as the "keywords" that is utilized by webmasters in optimizing their websites. Although it may not be of importance to an Internet user, but it is as good as "gold" for Internet marketers who want their site to be shown on the top pages of every related search engine result.
Keywords that are used in SEO have standard placements on a website. For instance, such keywords must appear on the title section of your webpage's source code. Moreover, it must appear on the META description section wherein the page is described in an accurate manner by repeating the selected keywords. The META section often contains the keywords that are used to describe your site's content and its product or service.
If you will carefully analyze the previous discussion, you will notice that the performance of the site's SEO heavily depends on the keywords that you are using. Thus, the main keywords or key phrases must appear on the first 2 paragraphs of the content of every page, and then scatter it throughout the rest of the page. In scattering your main keywords, make sure that it will be an integral part of the content itself. It must appear as if it is among the original content of the page.
In addition, the last paragraph of each page must be keyword-rich. One of the unwritten rules involving keyword placement is that the keywords density of your page must be between 5 to 15 percent. Although it is advised that you maximize the use of your keywords, avoid using it excessively. A content with keyword density above the standard will not help on the optimization of your website.
Another consideration in SEO performance of your site is the placement of relative back links, or hyperlinks directing to external sites. It is relatively important since search engine spiders navigate through links. In addition, the text of your page relating to external links may also contain keywords.
If you are one of the aspiring Internet marketers who want to take the challenge of earning on the Internet, do not ever forget the acronym that will lead you to the success of your Internet marketing career-SEO.
Article Source: http://free-article.net
Jeremiah Patton is a online author and professional internet marketer. For more internet marketing advice visit www.jeremiahpatton.com
Labels: internet marketing seo, seo, seo training
Syarat ngadutrafik 2007
Saturday, April 28, 2007
- situs menggunakan subdomainnya sendiri
- tidak boleh pake blog gratisan
- target kunci "ngadutrafik 2007"
- Engine CMS bebas, boleh wordpress dll.
Labels: ngadutrafik
Ngadutrafik 2007
Kalau anda merasa webmaster yang jago SEO ikuti kompetisi "ngadutrafik 2007" di http://www.masterseo.web.id/.
Hari ini sudah ada 113 peserta. Tapi lucunya sebagian besar kena diskualifikasi karena tidak memenuhi syarat. Salah satu syarat yang banyak dilanggar adalah ketentuan tidak boleh menggunakan blog gratisan seperti blogger wordpress.com dsb.
Peserta wajib menggunakan subdomainnya sendiri.
Labels: ngadutrafik 2007
